When should you start? How much should you discount? What if your emails aren’t performing? We get these questions (and more) every year, so let’s break them down into simple, actionable answers to help you smash it this Black Friday.

With inboxes packed during Black Friday, generic emails won’t cut it.

Black Friday is a huge opportunity for e-commerce brands to boost sales, attract new customers, and solidify relationships with existing ones.

Black Friday is a massive opportunity for e-commerce brands, and email marketing is one of the most powerful tools at your disposal to make the most of it.

Black Friday is an excellent opportunity to attract a surge of new customers and boost sales, but the real value lies in retaining those customers long after the sale is over.

As the leaves start to change and temperatures drop, brands shift their marketing strategies to capture the cosy, nostalgic essence of autumn.