In terms of results, America and Beyond has seen revenue increase by 171% YoY, with a 24% reduction in overall NCPA throughout platforms. A 109% increase in Meta ROAS has been at the forefront of the success here, alongside further optimised Google, and Pinterest ads. 

A core aspect of the growth we’ve seen specifically in Meta ads has been from rigorous testing of all aspects, from campaign structures, to audiences and most importantly creatives. Leveraging a combination of AI-driven campaigns, and CBO scaling campaigns to maximise ad spend, and bid caps to stabilise profitability whilst scaling. A highly segmented approach to retargeting has performed extremely well in Meta and allowed us to display a variety of creatives to different stages of the funnel, whilst managing frequency effectively. 

Within Google we focused primarily on Performance Max and Shopping campaigns, focused on driving profitable, scalable growth. Campaigns were split by category, allowing us to set target ROAS / CPA bidding goals based on the profitability levels of each product category. As we separated products into separate categories, we were able to force Google to spend it’s budget on products that were not previously receiving spend, as well as manually push spend to specific products that we wanted to aggressively scale spend on. 

Throughout Pinterest, we’ve seen ROAS increase greatly and have leveraged Performance Plus campaigns consistently, in combination with high quality creatives performing in standard ABO testing campaigns. 

We’re incredibly proud of these achievements and look forward to continuing our work together and achieving even bigger results in the future.

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