Within just six months of partnering with us, Autobrite’s CPA through Meta ads reduced by 98% - our biggest CPA reduction to date. When we partnered with Autobrite, ROAS was just 0.2x on Meta, and by month six of our partnership it had reached above 17x with significantly scaled ad spend. 

We focused on developing an entire strategy overhaul, and leveraged high volume creative tests, working closely with their in-house creative team to generate consistent performance. 

The funnel distribution and set up was completely changed across all platforms, and we continued to push into AI-driven campaigns to leverage platform data as much as possible. Alongside distributing more budget towards ASC campaigns, we also brought in a variety of lookalike audiences, and broad interests stacks within Meta to maximise scalability and new customer acquisition. 

Throughout Google we have leveraged a variety of Performance Max, Shopping and Search campaigns to consistently acquire new, high value customers. By leveraging a combination of campaign structures, we were able to achieve consistently low NCPA’s, whilst being able to increase ad spend effectively and quickly. 

As we continue to maximise ROAS and scale into new markets, we’re really excited to see what we can do with the team at Autobrite!  

‍