Since partnering with us, Booty Fuel has seen a 483% increase in Meta ROAS, while CPA has dropped by 83% (from €881 to €146). Alongside paid social improvements, we also completely rebuilt their email automation flows, enhancing their ability to convert and retain customers more effectively.

A core focus was a full creative overhaul and testing strategy. We implemented a rigorous creative framework, focusing on high-impact static ads and UGC that resonated with their target audience. By shifting messaging to emphasise brand credibility and results-driven benefits, we maximised engagement and drove stronger conversion rates.

As a new brand, Booty Fuel had minimal historical data, making it crucial to build strong audience signals from scratch. We launched broad acquisition campaigns optimised for conversions, ensuring the algorithm gathered high-quality purchase intent data. Once key signals were in place, we scaled rapidly, driving profitable growth.

To further improve efficiency, we restructured their ad account, transitioning to CBO and Advantage+ Shopping Campaigns (ASC). We implemented cost caps to ensure sustained profitability while scaling and refined audience segmentation, striking a balance between broad targeting and strategic exclusions to attract high-intent buyers.

Beyond paid ads, we revamped Booty Fuel’s email marketing strategy, implementing a full-funnel automation system. This included abandoned cart sequences, post-purchase nurture flows, and win-back emails, strengthening customer retention and increasing repeat purchases.

By combining data-driven creative, structured campaign scaling, and a comprehensive retention strategy, we helped Booty Fuel transition from an unprofitable startup to a rapidly scaling brand with sustainable growth.

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