Our strategy for Clair De Lune centred on: 

• Extensive creative testing, with over 45 ad creatives launched during the BFCM period alone ensuring fresh and engaging content throughout the sales event to allow us to quickly identify the highest performing style and ad sets.

• Highly responsive account management to optimise ad performance and spend allocation. 

• Tailored campaigns that emphasised Clair De Lune's reputation as market leaders.

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Platform-Specific Performance

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Meta: 

• Achieved an impressive 11.5x ROAS. 

• Implemented segmented acquisition strategies to target various customer segments effectively.
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Google: 

• Attained an outstanding 12.8x ROAS. 

• Utilised a mix of PMAX campaigns, shopping ads, and broad search campaigns to maximise visibility and conversions.

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The effectiveness of our strategy was evidenced through their BFCM results with a 56% YoY revenue increase for the BFCM period. The strategy not only reinforced their position as leaders in their market but also significantly boosted their ads performance resulting in substantial revenue growth during a critical sales period.

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