Within just three months of working together, we’d increased Meta ROAS by 63% and increased ad spend by over 100%. We also scaled spend rapidly on Google, increasing spend by 400% within the space of our first three months together. 

Our initial focus was on creative testing, launching out 50+ statics and UGC variations to rapidly identify winning creatives within the account that we could scale spend on effectively and profitably. As core concepts were identified within creative, we were able to iterate quickly and leverage AI-driven campaigns such as ASC (advantage shopping campaigns) to increase spend and performance. Alongside ASC campaigns we implemented a variety of CBO campaigns, leveraging lookalike audiences and focused on scaling into the US market. We’ve seen significant increases in revenue as a result of incorporating heavier ad spend into the US, and have plans to continue ROW expansion within paid advertising into the coming months. 

Such a strong increase in ROAS has allowed for rapid spend increase, which in turn has led to a massive increase in year on year revenue of 307%. The team are really excited to continue scaling For Art’s Sake!

‍