1161% increase in shopify revenue in one year

231% increase in ROAS

3490% increase in email marketing revenue

How it

started

Irregular Exposure is an attainable luxury label that embodies the spirit and style of Los Angeles. Founded by the designer Jessica Williams, the brand offers an exclusive range of fashion-forward pieces, meticulously designed and crafted in the heart of LA.

In the last three years of our partnership, Irregular Exposure has scaled to a multi-million dollar brand, and gained massive exposure through the US market.

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How it's

going

Upon partnering with Irregular Exposure, we ran in-depth audits of all platforms and backend systems, allowing us to create a clear roadmap that would lead to aggressive scale. Our first goal was to increase profitability within their ad account, as they were on a 1.63x ROAS meaning they were barely breaking even. Within six months of our strategy implementation throughout Meta alongside a constant flow of high quality creatives, we were able to increase the ROAS to 5.01x - with double the ad spend

We’d developed a constant acquisition funnel that was bringing in Irregular Exposure's ideal customer very profitably, so next up our focus was retaining these customers. Prior to us taking over the retention marketing, the returning customer rate was sitting at around 20%, with inconsistent revenue coming through from email and SMS automations. We managed to double the returning customer rate within six months of email and SMS account takeover, while increasing attributed revenue by 3490%. This, combined with our acquisition strategies allowed us to increase their revenue by 1161% within the first year of our partnership, scaling them into a multi-million dollar brand. Since then, the growth trajectory has continued throughout their accounts and they’re well on their way to becoming one of the largest LA based fashion brands. It's great to see brands you’ve worked with for a long time continue to flourish, and we’re so excited to see what 2024 has in store for Jess and the team at Irregular Exposure.

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Short-form Content

Here's some examples of the short form videos we've created.
See more UGC
See more UGC

Results we've generated

Here's a quick insight into some of the results we've generated.

The ROAS that Mongoose Social gets me is the best, I still have days where we’re hitting a 14x on Meta. Our spend has grown a lot in our time with Mongoose, and the revenue growth has been incredible.

Founder of irrecular exposure
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Jess