Throughout paid ads channels we implemented an extensive creative testing process, which saw the launch of over 90 ad creatives during the BFCM period to ensure our messaging remained fresh, engaging and effective throughout this crucial period. This strategy provided exceptional results with a 138% increase in NC-ROAS compared to the previous year.

The success of our strategy extended beyond paid ads and filtered into our retention platforms. Our email marketing efforts saw a 152.69% YoY increase in revenue, demonstrating the effectiveness of our highly personalised automations and heavily segmented campaigns. Our SMS platform also saw a huge increase in revenue with a 73% YoY increase for the same period, highlighting the importance of SMS marketing in your strategy. 

By tailoring our content and offers to resonate with Mira Herbals' target audience and continuously optimising our strategies, we not only boosted the brand's revenue but have also set a new benchmark for success in the herbal health supplement industry, positioning Mira Herbals for continued growth and market leadership.

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