Since working together, we have more than doubled ROAS from 4x to 8.5x, while reducing CPA by 53%. At the same time, we successfully tripled ad spend while maintaining strong profitability, allowing the brand to scale sustainably.

A key driver of this success was our creative-led growth strategy. We refined UGC and static ad creatives to align with the preferences of pet owners in the UAE and Lebanon, ensuring content resonated with each market. By testing multiple creative formats, from customer testimonials to engaging product showcases, we identified high-performing assets and optimised campaigns around them.

Understanding the unique characteristics of each market, we developed tailored audience strategies. In the UAE, we prioritised high-intent audiences and repeat purchasers, maximising lifetime value. In Lebanon, where affordability was a key factor, we focused on acquisition strategies that balanced cost efficiency with scale, ensuring continued growth.

To support this, we restructured campaigns using Advantage+ Shopping Campaigns (ASC) and Campaign Budget Optimisation (CBO). Cost caps were implemented to maintain profitability as spend increased, enabling aggressive scaling without compromising ROAS.

By leveraging seasonality trends, promotions, and audience segmentation, we successfully tripled ad spend while sustaining strong returns, positioning the brand for long-term, scalable growth.

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