Within just two months of partnering with us, Temple Ro has experienced a dramatic reduction in their cost per acquisition (CPA), reducing by over 64%. Alongside a significant reduction in CPA, we’ve been able to triple the ROAS - leading to a 121% increase in order volume within just eight weeks of working together. 

In Meta, we re-structured the account entirely and leveraged both lookalike CBO campaigns and Advantage Shopping Campaigns for acquisition. We also increased ad spend to retargeting campaigns to about 20% of the total budget, and segmented out audiences to ensure different frequencies for different time retentions within audiences. EG: someone that viewed the website six months ago, is receiving retargeting ads less often than someone that has gone to the website three times in the past week. 

We also increased creative testing, allowing us to identify winning creatives faster, and ultimately scale spend and ROAS more effectively. Our creative strategists led concept for the creative, and our designs led to significant increases in click through rates. 

Throughout Google we implemented a combination of Performance Max campaigns, and Shopping campaigns, alongside a low-budget branded search campaign. Through consistent testing and optimisation, we fine tuned the targeting and strategies to drive down CPA and maximise overall performance within the account. 

We’ve been able to significantly increase ad spend alongside, and are planning to continue scaling aggressively!

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