Starting off small with their monthly spend between Meta and Google, our core focus was profitability while generating as high a ROAS as possible. Within 4 months of working together we had increased the ROAS by 85%, from a 2.8x to a 5.2x consistently, and we were in a position to scale, FAST. 

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We strategically positioned The Lumi Shop as a market leader in the festival and rave fashion market, leveraging social proof, and content primarily to do so across their large organic following. This positioning not only heightened their brand recognition but also fostered strong customer loyalty. Our meticulous creative testing and structured approach on Meta and Google platforms were key to The Lumi Shop's success. Continuous testing and refinement of creative content allowed us to discover the most effective strategies and efficiently scale ad spend.

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Once we had mapped out our acquisition strategy, we began the implementation of retention services through email and SMS marketing. We began by implementing new, highly personalised automations that had a core focus on social proofing through tagged images and reviews to further assist with their market leader positioning, increasing engagement and driving conversions. 

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We further enhanced our strategy by executing consistent, hyper-segmented email and SMS campaigns. By carefully targeting specific audience segments with customised messages, and relevant content, we maximised the impact of each campaign, leading to substantial revenue growth.

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