Recognising the strength of their vegan formulations, we aimed to appeal to eco-conscious customers seeking ethical and sustainable skincare solutions. Our approach included leveraging Meta and Google ads for acquisition, email and SMS marketing to retain and upsell, along with high-production UGC creative to support increased ad spend within platforms. 

Within six months, our efforts resulted in a significant 52% reduction in NCPA, allowing for further investment into paid ads. Throughout Meta we focused on high volume testing of both static creative and UGC to maximise creative volume throughout the funnel. We leveraged a variety of creative to cover all touch points throughout the funnel, leading to consistent increases in performance. Within Google we leveraged a highly segmented approach to both Performance Max and Shopping campaigns in order to manage spend across categories effectively, and have been able to consistent scale ROAS for acquisition in Google as a result. 

Revenue has increased by 207% within the last 12 months, taking Tones By Cocoa to a multi-million dollar brand!

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