244% YoY revenue increase (BFCM 2023)
8.2x ROAS on Meta ads (BFCM 2023)
753% YoY increase in email marketing revenue (BFCM 2023)
How it
started
Our collaboration with Tones By Cocoa, a prominent US-based skincare brand, began in March 2023. We began preparing for core dates by warming her email and SMS accounts, and optimising all ad accounts to ensure a solid foundation for Q4. By implementing a comprehensive strategy, we achieved remarkable results, particularly during the BFCM period.
Our multi-faceted strategy for Tones By Cocoa included targeted paid as across multiple platforms, advanced email marketing automations to support the paid ads strategy, highly segmented email marketing and SMS campaigns to retain existing customers.
How it's
going
The effectiveness of our approach was evident in the exceptional BFCM results, boasting an impressive 244% year-over-year revenue increase for the BFCM period and an impressive 6.3% conversion rate during this time, indicating highly effective targeting and messaging.
Throughout the ads we noted insane results with Meta achieving an 8.2x ROAS and Google reaching an impressive 11.6x ROAS. This was supported by significant growth in our direct marketing retention channels with email marketing revenue increasing by 753% YoY and SMS revenue increasing by 248% YoY for the same period.
The success of the Tones By Cocoa campaign can be attributed to:
• Integrated marketing approach, combining paid advertising with email and SMS marketing
• Tailored content and offers resonating with the target audience
• Continuous optimisation of ad creatives and targeting strategies • Leveraging of customer data for highly personalized email and SMS campaigns
Our success with Tones By Cocoa demonstrates the power of a well-executed, multi-channel strategy. By significantly outperforming previous year's results across all channels, we not only boosted the brand's revenue but also solidified their position in the competitive US skincare market.
Short-form Content
Results we've generated
