Since partnering with us, Yenaé has seen a remarkable transformation in performance. Meta ROAS surged from 0.83x to 15.89x (a 1,814% increase), while CPA dropped by 90%, from $228 to just $23.92. At the same time, click-through rates improved by 134%, driving down CPCs and significantly increasing engagement.

A major driver of success was a complete creative overhaul and rigorous testing framework. We focused on high-performing UGC and luxury lifestyle creatives, ensuring a seamless blend of aspirational branding with strong direct-response elements. By shifting messaging to emphasise the brand’s unique storytelling, we created a deeper emotional connection with customers, leading to higher engagement and stronger conversion rates. Rapid testing cycles allowed us to scale the best-performing creatives quickly, maximising efficiency.

To support this, we redesigned the campaign structure and bidding strategy, transitioning to CBO and ASC campaigns while implementing cost caps to maintain profitability at scale. Refining audience segmentation based on purchase intent further improved ad efficiency, ensuring that budgets were allocated where they would drive the highest return.

Additionally, we built a layered retargeting strategy, honing in on mid and bottom-of-funnel audiences with tailored messaging to recapture high-intent shoppers. Dynamic product ads played a key role in bringing back engaged users, keeping the brand top-of-mind and driving final conversions.

By combining a sophisticated creative approach, structured bidding strategies, and advanced funnel optimisation, we achieved one of the strongest performance turnarounds to date, delivering both profitability and scalable long-term growth.

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