Within just 30 days of our partnership, our creative team had designed 83 static ad variations to launch in Meta, allowing our media buyers to rapidly test and iterate on best performing assets. This led to extremely fast growth in performance within Meta, and as a result we’d managed to increase ROAS by 58% within just 30 days. We leveraged a combination of campaigns, standard ABO campaigns for mass creative testing, AI-driven ASC campaigns in combination with CBO scaling campaigns to increase spend, whilst maintaining ROAS using bid strategies such as TROAS (target return on ad spend). 

Google was also at the forefront of the growth, within just 30 days of working together we’d managed to increase ROAS in Google by 356% - with the primary results coming through from acquisition campaigns in Performance Max. We leveraged targeted audience signals, in combination with high performing UGC videos and best performing statics within Performance Max to allow us to scale quickly, and very profitably. 

We’re excited to see how far we can scale You Smel, and are really proud of the massive performance increases we’ve seen throughout our partnership so far. 

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